Social Content Creator / Producer

Role Overview: 

We’re looking for a Social Producer to join our Brand & Creative team to help bring our brand to  life across social media. 

This is a hands-on, execution-focused role for someone who understands how content moves  through social culture and knows how to quickly turn trends, conversations, existing assets, and  creative ideas into engaging social content. 

With dotted-line reporting to Organic Social, this person will serve as a bridge between social  strategy and creative execution. They’ll sit within the brand team and develop creative approahces to  translating our brand well into lo-fi, fast, scrappy and effective work. To do this they’ll work closely  with the Organic Social team to understand channel priorities, identify relevant trends and  opportunities, and translate those opportunities into content that feels timely, authentic, and native  to each platform.  This is not a social strategy or channel management role. It’s a maker role for someone who has  strong creative instincts, understands internet culture, and can move quickly from idea to execution. 

About the role: 

• Partner closely with the Organic Social team to translate social priorities, trends, and cultural  moments into executable creative 

• Stay connected to emerging trends, formats, memes, sounds, creators, and conversations  across TikTok, Instagram, YouTube, and other relevant platforms 

• Identify creative approaches for how the brand can authentically participate in relevant  trends and conversations 

• Quickly develop and produce lightweight, social-first content from concept through  execution, working within production priorities, timelines, and workflows established by the  Creative Producer 

• Shoot, edit, cut, caption, resize, reformat, and version content for different social channels • Turn existing brand, campaign, creator, event, and video assets into fresh, platform-native  social executions 

• Create rough cuts, selects, content treatments, references, and initial edits that can publish  directly or, in partnership with the Creative Producer, move into broader production when  additional resources, budget, or specialist support are required 

• Develop multiple hooks, cuts, openings, overlays, and creative variations to support social  testing and iteration

• Work within established brand and social guidelines while understanding when social  content needs to feel less polished and more native to the platform 

• Maintain a pipeline of trends, references, ideas, and content opportunities that Creative  Production and Organic Social can quickly activate 

• Collaborate with designers, editors, copywriters, producers, and other creative partners  when an idea requires additional executional support 

• Use social performance and audience response to understand which creative approaches  are resonating and help inform future content 

• Operate in a rapid-response environment, quickly turning approved priorities related to  breaking scam and breach news, threat intelligence, cultural moments, and emerging  conversations into publishable social content, often within hours rather than days, while  partnering with Organic Social, Creative leadership, and the Creative Producer on  prioritization, approvals, and any required production support. 

• Create and execute content for recurring YouTube series focused on audience education,  translating consumer misconceptions into engaging storytelling that strengthens brand  trust, elevates authority, and shifts audience perception. Partner with the Creative Producer  on production planning, resourcing, budgets, and external support where required.

About you:  

• 5+ years of experience in social content creation, digital content production, video editing,  creative production, or a related field 

• Strong understanding of social platforms, particularly TikTok, Instagram, and YouTube • A strong pulse on social trends, creator culture, internet culture, and emerging content  formats 

• Hands-on experience creating and editing short-form video and social-first content • Proficiency with tools such as CapCut, Adobe Premiere, Adobe Creative Suite, Canva, or  similar platforms 

• Strong instincts around editing, hooks, pacing, sound, text, visual storytelling, and what  makes someone stop scrolling 

• Ability to quickly recognize the creative potential in an existing asset, cultural moment, or  trend 

• Comfortable working from both structured creative briefs and lightweight, fast-moving social  asks 

• Ability to balance speed with strong creative and brand judgment 

• Highly collaborative, adaptable, and comfortable working across both Creative and Social  teams