Senior Project Manager

The Senior Project Manager is responsible for the end-to-end planning, coordination, and execution of go-to-market initiatives across the marketing organization. Sitting within Marketing

Operations, this role serves as the central program lead for product launches, integrated campaigns, strategic initiatives, and cross-functional marketing programs. This individual partners closely with Product Marketing, Brand, Creative, Acquisition and Customer Lifecycle Marketing teams to ensure launches are delivered on time, aligned to business objectives, and executed with operational excellence. The ideal candidate thrives in complex environments, excels at driving cross-functional alignment, and brings structure, visibility, and accountability to large-scale initiatives.

Project Management

● Lead end-to-end project management for marketing-led product launches, campaigns, and strategic GTM initiatives.

● Translate business objectives and launch milestones into detailed project plans, workback schedules, dependencies, and critical paths.

● Drive cross-functional accountability, ensuring deliverables are completed on schedule and risks are proactively mitigated.

● Maintain executive-level visibility into program status, risks, dependencies, and key decisions.

● Manage launch readiness reviews and ensure all stakeholders are aligned prior to launch.

● Serve as the operational hub connecting stakeholders across the marketing ecosystem.

● Facilitate project kickoffs, status meetings, executive reviews, and decision-making forums.

● Identify and resolve roadblocks, dependencies, and resource constraints impacting delivery.

● Drive alignment across multiple teams and competing priorities while maintaining focus on business outcomes.

Operational Excellence & Process Improvement

● Build, maintain, and optimize marketing project management frameworks, templates, and processes.

● Establish repeatable workflows that improve planning, communication, transparency, and execution consistency.

● Support the evolution of Marketing Operations operating models and GTM best practices.

● Drive continuous improvement through retrospectives, lessons learned, and process optimization initiatives.

● Manage project plans and work intake using platforms such as Jira, Asana, ClickUp, Monday.com, Smartsheet, or equivalent tools.

● Maintain project documentation, launch checklists, action items, and decision logs.

Reporting & Monitoring

● Establish program launch milestones ensuring stakeholders have clear visibility into timelines, ownership and project health.

● Lead post-launch monitoring activities to ensure all go-to-market deliverables were executed as planned across marketing channels and customer touchpoints.

● Coordinate launch command center activities during critical launch windows, tracking status, issues, risks, and escalation paths

● Facilitate daily launch status reviews during launch stabilization periods. ● Track completion of launch validation checklists and operational signoffs.

● Ensure key dashboards, reporting, and performance monitoring tools are operational and available to stakeholders.

● Maintain launch issue logs, decisions, lessons learned, and action plans

About you:

● 8–10+ years of experience leading complex, go-to-market, or strategic business initiatives from planning through launch and post-launch stabilization.

● Experienced in creating structure within ambiguous, fast-paced environments, effectively managing competing priorities, shifting timelines, and evolving business requirements.

● Strong program leadership skills with a track record of establishing project governance, managing risks, removing roadblocks, and influencing stakeholders without direct authority.

● Exceptional communication and executive presence, with experience delivering status updates, risk assessments, and recommendations to senior leadership.

● Experience creating structure out of chaos, bringing clarity, organization, and momentum to complex cross-functional programs.

● Experience with project management and collaboration tools such as Click-up, JIRA, Confluence, MSFT Sharepoint and Teams.