Geo Marketing Manager

Title: Manager of Geo Marketing

Reports to: Associate Director of Geo Marketing or Senior Manager of Geo Marketing

Overall:

The Geo Marketing team is responsible for increasing the brand in the local market, coordinating sponsorships, activating market events alongside our Business Unit Marketing team, drives program activations like Alumni and oversees local hospitality with Business Development and market leadership. All roles are at the Manager level with experience in events, sponsorships (brand) and local hospitality. Preferred experience working in a regional or market-based model but not required. Strong stakeholder management and communication skill. Candidate will have an entrepreneurial spirit with a consultative mindset and the ability to connect dots across the organization using data-backed insights.

Position Responsibilities:

About Strategy, Transformation & Growth: Acts as the firm’s "central nervous system," building the scalable infrastructure and data-backed frameworks that allow Marketing & Client Development to move from reactive execution to proactive, high-impact strategy. It ensures that strategic choices and unique brand differentiating experiences (spanning high-end events to targeted digital channels) are translated into repeatable, optimized market performance that makes the firm stand out in market.

●      Market-Aligned Execution: Execute the firm’s event, client hospitality, and sponsorship strategies in direct alignment with specific market nuances and practice group priorities.

●      Cross-Functional Partnership: Partner with MCD and market leaders to co-design programs that drive high-value client engagement and intentional cross-selling.

●      End-to-End Market Planning: Lead the comprehensive planning and delivery of firm-hosted, market-based events, ensuring every activation meets rigorous brand standards and quality benchmarks.

●      Sponsorship Assessment: Critically evaluate regional sponsorship opportunities, providing data-backed recommendations to ensure strategic fit and measurable business outcomes.

●      Governance & Process Implementation: Apply established firm-wide criteria and governance processes to manage event and sponsorship requests, ensuring disciplined investment across the region.

●      Strategic Client Hospitality: Support high-touch hospitality planning for priority clients and key firm milestones, collaborating with development teams to enhance partner-led relationship building.

●      Performance Tracking & Analytics: Monitor and report on regional performance metrics, specifically highlighting engagement data and the program's contribution to the business pipeline.

●      Post-Event Conversion: Coordinate structured follow-up strategies with client development teams to ensure event engagement is successfully transitioned into tangible business opportunities.

●      Vendor & Agency Management: Direct relationships with local vendors, venues, and creative agencies to guarantee high-quality execution and adherence to budget.

●      Budget Ownership: Support management of the specific budgets for assigned markets, ensuring precise tracking, variance reporting, and cost-efficiency.

●      Team Leadership & Enablement: Supervise and guide the in-market support teams, reinforcing best practices and deploying standardized tools and templates to ensure operational efficiency.

●      All other duties as assigned or required.